Counterpoint Research, MTK, TECNO and Editor at Large from Forbes Magazine Compared Notes on The Changing Forces in Premium Smartphone Domain news
Titled "The Push Towards Premium: Changing Smartphone Preferences and the Technology Behind Them", the webinar addressed the ongoing evolution of global smartphone offerings to a
higher end, especially in emerging regions. LONDON, Nov. 22, 2022 /PRNewswire/ -- Experts from the global smartphone domain convened on November 22 in a webinar hosted by renowned
technology research firm, Counterpoint to discuss consumers' shifting smartphone preferences and emerging technological trends in premium smartphone domain. The webinar featured
special speakers from TECNO, a global innovative technology brand; MediaTek, a global fabless semiconductor company and Forbes magazine, a leading global media company. In recent
years, the smartphone industry has been shifting towards more premium options, offering technological breakthroughs in a range of components as this is eagerly met with consumers'
willingness to spend more on smart devices, especially those belonging to emerging economies. According to industry data, there are two prime factors driving the premium trend.
The first is the development in camera technology, which now typically has three or four lenses to compensate for smartphone size constraints. The second factor being, the SoC
processor speed which is steadily increasing to support the AI algorithms that are imperatively required to aid advanced and sophisticated imaging systems. In the most recent
industry trend analysis, Tarun Pathak, a Research Director for smartphones at Counterpoint, shared the dynamics behind how rapidly smartphone specifications have progressed towards
premium features."The usual forward momentum of technology is driving things upwards, which is why we get better cameras, longer battery life, more storage, faster phones and the
like", said Tarun Pathak, "Consumers in emerging markets like Southeast Asia and Latin America are helping ASPs rise more quickly than the global average, with large segments of
savvy users upgrading to their second or third device."Mr. Anku Jain, managing director of MediaTek India, hit to the point of pushing premium in smartphone industry by elatedly
addressing how MediaTek is elevating mobile computing by launching the latest and most cutting-edge flagship chipsets. This features MediaTek Dimensity 9000 5G, the world's first
TSMC 4nm 5G mobile SoC, promising increased performance and power efficiency.Jimmy Hsu, Deputy Director of TECNO's Image R&D Centre, discussed TECNO's future plans to pushing
premium in photographic technologies, including two industry-first to see in TECNO phones in 2023. Eagle Eye Lens is the industry-first cutting-edge core technology, scheduled to